Annual Members Survey

Last autumn we introduced a digital Annual Members Survey. Our thanks to all of you who completed the survey.

A snapshot of your feedback:
• 65% of you said that your main reason for becoming a member was your love of wildlife.
• 60% said that support of conservation was the most significant benefit of membership.
• 44% of you cited loss of wildlife as yourmain concern for the future, followed by 28% who are most concerned about climate change.
• Over 2/3 of you felt that conservation should be the Trust’s priority, over education and campaigning for change.
• On how well we’re doing in tackling your main concerns, we received an average overall score of 3.99 out of 5 – which is good, but there’s room for improvement!

What’s changed since?
The majority of you wanted us to increase the amount of wildlife information and conservation projects within our magazine. We feel that our newly launched WILD magazine is heading in the right direction. Over 50% would prefer to receive correspondence digitally. We since launched a ‘Green Membership’ option, whereby all correspondence, including the magazine, are sent digitally. We’re working towards sending other correspondence digitally to non-green members too.

What next?
We hope that by running the survey annually, we’ll achieve an even greater understanding of you, our members, enabling us to continue working together to create a Wilder Essex.

Take part in the 2021 Annual Members Survey